Unravelling Ahmedabad: Navigating Customer Behaviour for Bajaj Finance’s Growth Odyssey

Abstract

The terms “customer” and “consumer” are sometimes used interchangeably, there is a difference between the two. A customer is someone who buys goods or services; they may or may not also be the end users. A consumer is someone who is the end user. Consumer expectations, tastes, and influence are being differentiated by individual characteristics in the new age of business needs. Businesses must examine and act on consumer behavior in depth in order to achieve their goals. The result of the satisfaction to customer from the purchaser of the product or services is that more favorable post-purchase attitude, higher purchase intention & brand loyalty to be exhibited that the same behavior is likely to be exhibited in a similar purchasing situation. The term ‘consumer’ is a typically used to refer to someone who regularly purchase from a particular store or company. Customer are people who are happy with the product & services and are willing to come back and pay for it again. By having good relationship management, the customer can get trust and the customer behaviors toward company get positive by that the growth of the company get more opportunity toward satisfaction of customer.