A Study on Investors Preference towards Pradhan Mantri Jan Dhan Yojana with Reference to Madurai City, Tamil Nadu, India
Abstract
Pradhan Mantri Jan Dhan Yojana (PMJDY) or Prime Ministers People Funding Scheme was officially launched on 28th August 2014. The prime purpose of this scheme is that every citizen of India should have easy access to open a saving bank account, thereby providing India financial freedom. PMJDY offers several schemes to attract the savings of the people and develop the habit of savings. The Investor must avail of the Investor preference for PMJDY scheme. Hence, the researcher has made an attempt to analyse the preference of PMJDY scheme.
The study is extended for investor preference and the influencing factors which made the investor to invest in PMJDY. The study also intends to analyse the level of satisfaction and also the factor to invest in PMJDY schemes.
The research design adopted for this study is descriptive both primary and secondary data were collected in Madurai city. The data was analyzed by using appropriate statistical technique such as percentage analysis, weighted average, chi-square test. Benefit of PMJDY got first rank with the score of 30.8 with the help of weighted average method and there was no association of gender and age for availing PMJDY. Many investors have successfully utilized and are satisfied under this scheme and received many benefits in Madurai city.
How to cite this article:
Renugadevi S, Athulya S. A Study on Investors Preference towards Pradhan Mantri Jan Dhan Yojana with Reference to Madurai City, Tamil Nadu, India. J Adv Res Pub Poli Admn 2021; 3(2): 1-11.
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