Emotional Dissonance and Organizational Reputation of Oil Firms in Nigeria

Abstract

The study investigated the relationship between emotional dissonance and organisational reputation in oil servicing firms. A cross-sectional survey design was adopted with the population of 380 staff of oil firms. The sample size of the study was 191 determined using the Krejcie and Morgan table which was subjected to a face and content validity test by the research supervisors and experts. The reliability test was established using Cronbach’s alpha model score of 0.858, indicating the authenticity of the instrument used. Two hypothetical questions were developed for this study. Hence, the method of analysis was the Pearson Moment Correlation Coefficient. The study concludes that there is a weak and positive relationship, between emotional dissonance and the corporate reputation of oil firms. Therefore, it was recommended that the oil sector should consider educating workers on the benefits of demonstrating the required emotion during interpersonal transactions, as this would foster wealth, add more attributes to the company’s brand and service, and retain potential customers who might be exposed to aggressive competitors.