A Study on Opportunities and Challenges for PLI Scheme in India
Keywords:
PLI Scheme, India, Research, Incentive Schemes, Ludhiana, International Cosmetic Brands.Abstract
The increasing contribution of government in boosting of production is the main reason that has amplified the interest to research on the topic. Production linked incentive scheme. has benefitted many companies. The main aimed of this research is to investigate the awareness about. All the manufacturers who are into production of any sector in Ludhiana city from the population for the study. For analysing, raw data was summarized in a master table and from this table the results have been carried out. The questions having multiple/ alternative choices were analysed by taking percentages. The present study investigates attitude of Millennials towards International cosmetic brands in Ludhiana city. Incentive and factors is a major factor that will influence on manufacturers for decision towards enrolling towards scheme. Majority of the Manufacturers are unaware of such scheme. and consider this scheme. as an initial round for big players in the market.
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