Analyzing the consumer choice and preferences for Gamified E-Commerce in Ludhiana
Keywords:
Gamified E-Commerce, Consumer Choice, Consumer Preferences, Ludhiana, IndiaAbstract
This study investigates consumer choice and preferences for gamified e-commerce in Ludhiana, India. Gamified e-commerce incorporates game-like elements, such as points, badges, referral contests and leader boards, into the online shopping experience. The purpose of this study is to understand how these elements influence consumer engagement, purchase decisions, and brand loyalty. The findings of the study revealed that consumers in Ludhiana are generally positive towards gamified e-commerce. The study also identified some challenges associated with gamified e-commerce. Some consumers expressed concerns about the potential for addiction and manipulation. Overall, the findings of this study suggest that gamified e-commerce has the potential to be a successful strategy for online retailers in Ludhiana.
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