A Descriptive Study into Implementation Challenges and Promotion Measures for E-commerce during COVID-19 Period

Authors

  • S Harish Student, Department of Commerce in Business Process Services, Dr NGP Arts and Science College, Coimbatore, Tamil Nadu, India.
  • S Renugadevi Professor, Department of Commerce in Business Process Services, Dr NGP Arts and Science College, Coimbatore, Tamil Nadu, India.

Abstract

Due to the rapid development on technology and science, the emergence of implementing new methods and forms of economic activities arise. E-commerce in India faces some obstacles to prosper and grow including regulations, infrastructure and the business environment. It is expected e-commerce market in India of the total business transactions over the Internet in 2015 to grow by 8%. Majority (37%) of the respondents agreed consumer’s awareness is low. 41% of the respondents recommended promotion of internet as the best strategy.

How to cite this article:
Renugadevi S, Harish S. A Descriptive Study into Implementation Challenges and Promotion
Measures for E-commerce during COVID-19 Period. J Adv Res Servi Mgmt 2021; 4(2): 1-4.

References

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Published

2022-02-17

How to Cite

Harish, S., & Renugadevi, S. (2022). A Descriptive Study into Implementation Challenges and Promotion Measures for E-commerce during COVID-19 Period. Journal of Advanced Research in Service Management, 4(2), 1-4. Retrieved from https://adrjournalshouse.com/index.php/Journal-ServiceManagement/article/view/1374