Artificial Intelligence (AI): A Boon for Marketing

Abstract

Artificial intelligence in marketing is a rapidly developing concept that is changing the way firms approach marketing tactics. It includes the use of advanced technologies such as artificial intelligence (AI), machine learning (ML), and others to automate and optimize various marketing operations. Businesses must use these tools to stay competitive in the face of an explosion of data and rising complexity in customer behavior. This article delves into the concept of artificial intelligence in marketing, its role in modern marketing, its advantages and disadvantages, best practices for deployment, and ethical implications. It will also investigate the future of AI in marketing and its potential impact on the marketing landscape. (Asi, 2023) (AI) is the knowledge that the machine receives about the linguistic structure. Based on a learning algorithm that repeats patterns in fresh data, AI should produce a more rapid and intuitive answer. The cognitive process can be effectively mimicked by using numerous layers of intricately interconnected biological subsystems that remain unaffected by various input transformations. The universal language algorithm is provided by the universal structure of language, which contains the invariant that artificial intelligence and cognitive computing are chasing. In order to avoid the “curse of dimensionality,” the representation property to enhance machine learning (ML) generalizes the execution of a set of underlying variation factors that need to be stated in the form of other smaller underlying variation factors. The universal model outlines a more comprehensive approach. (Dioneia Motta Monte-Serrat, 2022)