Intercede of Service Calls on Customer Satisfaction, Loyalty and Intentions in the Automotive Industries
Keywords:
Service Calls, Automotive Industry, Customer Loyalty, Intercede, Purchase Intentions, Customer Satisfaction.Abstract
Abstract: The automotive industry has witnessed a significant evolution in customer engagement strategies, especially concerning post-sale service calls. This study investigates the impact of service calls on customer loyalty and purchase intentions within the car industry. Through a mixed-methods approach comprising surveys, interviews, and case studies, this paper comprehensively analyses how timely, efficient, and empathetic service calls influence customer perceptions, repeat purchase behaviour, and brand advocacy. Results indicate personalized service call interactions enhance customer satisfaction, foster loyalty, and positively influence future purchase intentions. This research provides actionable insights for automotive companies aiming to strengthen their customer relationships.
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