An Introduction to Advertising
Keywords:
Advertising, forehead advertising, skywritingAbstract
Promoting is any paid type of correspondence from a distinguished support or source that causes to notice thoughts, merchandise, administrations, or the actual support. Most promoting is coordinated toward bunches as opposed to people, and publicizing is normally conveyed through media like TV, radio, papers and, progressively, the Internet. Promotions are regularly estimated in impressions (the occasions a shopper is presented to a notice).
How to cite this article:
Khan A. An Introduction to Advertising. J Adv Res Jrnl Mass Comm 2020; 7(4): 1-3.
References
Baker, Michael (2003). The Marketing Book (5th ed.). Oxford: Butterworth-Heinemann. pp. 424, 425. ISBN 0585459525. OCLC 52732761.
"Why we no longer speak of above and below-the-line advertising". jamaicaobserver.com. January 17, 2018. Retrieved March 4, 2019.
Through The Line Marketing – Let's Have That Chat". entrepreneurmag.co.za. November 5, 2013. Retrieved March 4,2019.
Donley T. Studlar (2002) Tobacco Control: Comparative Politics in the United States and Canada Archived May 9, 2016, at the Wayback Machine p.55 quotation: "... from the early days advertising has been intimately intertwined with tobacco. The man who is sometimes considered the founder of modern advertising and Madison Avenue, Edward Bernays, created many of the major cigarette campaigns of the 1920s, including having women march down the street demanding the right to smoke."
Liguori, Maria Chiara. "North and South: Advertising Prosperity in the Italian Economic Boom Years." Advertising & Society Review (2015) 15#4
McAllister, Matthew P. and Emily West, eds. Hardcover,The Routledge Companion to Advertising and Promotional Culture (2013)
