A Study on Consumer Preferences Towards Online Podcasts  Service in Ahmedabad

Sujan Solanki; Jignesh Vidani; Darshit Kansara

Authors

Sujan Solanki MBA, L.J. Institute of Management Studies, LJ University
Jignesh Vidani Assistant Professor L.J. Institute of Management Studies, LJ University
Darshit Kansara MBA, L.J. Institute of Management Studies, LJ University

Keywords:

Age Distribution, Gender Distribution, Educational Background, Podcasts, Ahmedabad

Abstract

In order to better understand the factors impacting online podcast services' acceptance and satisfaction, this study investigates how Ahmedabad's consumers perceive these services. We identify important criteria including content relevancy, accessibility, platform usability, and audio quality through a thorough analysis of the body of existing literature. In-depth interviews and surveys are combined in the research's mixed-methods methodology to collect both qualitative and quantitative data. The study takes into account the listening habits, tastes, and demographics of a broad sample of Ahmedabad citizens. Furthermore, comprehensive interviews conducted with a portion of the participants offer insightful information about subtle facets of customer experiences. To find trends and make sense of the data, statistical methods and theme coding are used in data analysis. The results add to our understanding of customer behaviour in relation to online podcast services.

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