PR and Importance of Internal Communication (EGC)
Keywords:
Employee Survey, Interviews, Internal Communication, Employee EngagementAbstract
Internal communication has become a vital component of organizational success, as it directly influences overall effectiveness. It is now essential for organizations, forming the foundation for their ongoing operations. As companies aim to enhance employee engagement, internal communication has taken on greater significance. Employee engagement is defined by the psychological presence and commitment an individual shows in their role within the organization. Internal communication serves as a critical channel through which this engagement is fostered. To better understand the state of internal communication, an analysis was conducted, incorporating employee surveys and in-depth interviews to uncover staff opinions and insights on the topic.
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