Colorism in Indian Film

Abstract

Colourism remains deeply embedded in Indian society, and the Indian film industry plays a significant role in reinforcing these discriminatory ideals. This paper examines how Bollywood and other Indian film industries perpetuate colourism through stereotypical portrayals, biased casting practices, marginalisation of dark-skinned actors, and the glorification of fair skin. The study highlights how darker skin tones are frequently associated with poverty, villainy, lower caste identity, and rural backgrounds, while fair-skinned actors are portrayed as desirable, successful, and socially superior. The paper also explores the gendered dimensions of colourism, demonstrating that dark-skinned women face greater exclusion and reduced representation in leading roles. Furthermore, the practice of “brownface” and the preference for light-skinned actors for commercial success reveal the industry’s prioritisation of profit over authenticity and equality. By analysing films, advertisements, and scholarly studies, this research argues that Indian cinema not only reflects existing societal prejudices but actively strengthens them, influencing audience perceptions and social acceptance of beauty standards. The paper concludes that challenging colourist narratives in cinema is essential for promoting inclusivity, diversity, and social equality in Indian society.