Mass Media Support to Rural Women for Maternal Health Development - A Study in Dhubri District of Assam

Authors

  • Arupjyoti Choudhury Registrar, Krishna Kanta Handique State Open University, Guwahati, Assam, India.
  • Arpana Barman Ph.D., Scholar, Bhupen Hazarika School of Mass Communication, Krishna Kanta Handique State Open University, Guwahati, Assam, India. https://orcid.org/0000-0003-4538-7707

Keywords:

Maternal Health, Mass Media, Pregnant Women, Information, Rural

Abstract

The main function of mass media is to inform and educate people. Maternal health of pregnant women is not only influenced by availability, accessibility of health care services but also by access to information about care during pregnancy. Due to limited exposure of rural women to mass media, information related to mass media are not able to reach the poor and illiterate women. Socio-economic background of rural women is also statistically significant in seeking benefits from the mass media. Mass media must facilitate in creating desire among poor rural women in seeking more and more information on maternal health for the development of women’s health. Integrated approach by various grass root level community development programs must be undertaken to enable rural women’s access to mass media for information related to their development.

How to cite this article: Choudhury A, Barman A. Mass Media Support to Rural Women for Maternal Health Development - A Study in Dhubri District of Assam. J Adv Res Jrnl Mass Comm 2019; 6(2): 12-17.

References

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Published

2019-12-04

How to Cite

Choudhury, A., & Barman, A. (2019). Mass Media Support to Rural Women for Maternal Health Development - A Study in Dhubri District of Assam. Journal of Advanced Research in Journalism & Mass Communication, 6(2), 12-17. Retrieved from https://adrjournalshouse.com/index.php/Journalism-MassComm/article/view/528

Issue

Vol. 6 No. 2 (2019): Journal of Advanced Research in Journalism & Mass Communication

Section

Research Article