Media Preference, Political Awareness & Participation: A Study Among University Students During 2017 U.P. Elections
Keywords:
Media engagement, Media preference, Elections, Political engagement, Political knowledgeAbstract
The research was undertaken to find out the media preference of the university students of western UP during the elections. The various media theories claim greater media dependence during times of greater importance. The researchers wanted to find out if the same applied to the elections as well. The researchers surveyed 150 university students using structured questionnaire. The findings suggest greater dependence on media during election times with different media preference for different type of information. The greater media consumption bears no significant association with the level of awareness regarding the politicians however the political engagement in other forms increases.
How to cite this article: Pandey PK, Pathak CC. Media Preference, Political Awareness & Participation: A Study Among University Students During 2017 U.P. Elections. J Adv Res Jour Mass Comm 2017; 4(3&4): 61-67.
DOI: https://doi.org/10.24321/2395.3810.201701
References
Bibliography
Babbie, E. R. (2016). The practice of social research.
Bel, B. (2005). Media and mediation. New Delhi: Sage Publications.
Comstock,G. A., &Scharrer, E. (2005). The psychology of media and politics. Burlington, MA: Elsevier Academic Press.
Jay, A. (2001). Political Quotations: The Oxford Dictionary of. Oxford: Oxford University Press.
Jung, J.-Y. 2017. Media Dependency Theory. The International Encyclopedia of Media Effects. 1–10.
Kothari, C. R., &Garg, G. (2016). Research methodology: Methods and techniques. New Delhi: New Age International (P) Limeted.
Lee, H., & Yang, J. (2014). Political Knowledge Gaps Among News Consumers with Different News Media Repertoires Across Multiple Platforms. International Journal of Communication, 8, 597-617. Retrieved from http://ijoc.org/index.php/ijoc/article/view/2455
McCombs, M. E., Shaw, D. L., & Weaver, D. H. (2013). Communication and Democracy: Exploring the intellectual Frontiers in Agenda-setting theory. Hoboken: Taylor and Francis.
Muntean, A. (2015). The Impact of Social Media Use of Political Participation (Unpublished master›s thesis). Aarhus University, Aarhus, Denmark.
Oluyinka O. Osunkunle, Janina Wozniak. (2015) Faithbased radio: Beyond spirituality, encompassing development. African Journalism Studies 36:2, pages 77-94.
Shaker, L. (2009). Citizens’ Local Political Knowledge and the Role of Media Access. Journalism & Mass Communication Quarterly, 86(4), 809-826. doi:10.1177/107769900908600406
V, M., PK, K., & MC, G. (2015). Social Media for Political Mobilization in India: A Study. Journal of Mass Communication & Journalism, 05(09). doi:10.4172/2165-7912.1000275
Wimmer, R. D., & Dominick, J. R. (2014). Mass media research: An introduction. Andover] [u.a.: Wadsworth, Cengage Learning.
References
Jay, A. (2001). Political Quotations: The Oxford Dictionary of. Oxford: Oxford University Press.
McCombs, M. E., Shaw, D. L., & Weaver, D. H. (2013). Communication and Democracy: Exploring the intellectual Frontiers in Agenda-setting theory. Hoboken: Taylor and Francis.
Jung, J.-Y. 2017. Media Dependency Theory. The International Encyclopedia of Media Effects.1–10.
Oluyinka O. Osunkunle, Janina Wozniak. (2015) Faithbased radio: Beyond spirituality, encompassing development. African Journalism Studies 36:2, pages 77-94.
V, M., PK, K., & MC, G. (2015). Social Media for Political Mobilization in India: A Study. Journal of Mass Communication & Journalism, 05(09). doi:10.4172/2165-7912.1000275.
Lee, H., & Yang, J. (2014). Political Knowledge Gaps Among News Consumers with Different News Media Repertoires Across Multiple Platforms. International Journal of Communication, 8, 597-617. Retrieved from http://ijoc.org/index.php/ijoc/article/view/2455.
Shaker, L. (2009).Citizens’ Local Political Knowledge and the Role of Media Access. Journalism & Mass Communication Quarterly, 86(4), 809-826. doi:10.1177/107769900908600406.
Muntean, A. (2015). The Impact of Social Media Use of Political Participation (Unpublished master›s thesis). Aarhus University, Aarhus, Denmark.
