Social Relationship Patterns in Multicultural Society and The Role of Media

Authors

  • Ravi Kumar P Research Scholar, Department of Journalism and Mass Communication, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga, Karnataka. https://orcid.org/0000-0002-7178-6237
  • PA Varghese Associate Professor, Department of Journalism and Mass Communication, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga, Karnataka.

Abstract

Religion is playing a crucial role in multicultural country like India. The social relationship patterns among respondents heavily depend upon their religion and cultural traditions. Here the social convergence and communal harmony is very important in development of the nation. The role of media is also important in multicultural society to bring all the people under one roof. So, here researcher identifies the responsibility of media in presenting the content in the form of creating towards a secular society.

How to cite this article: Kumar RP, Varghese PA. Social Relationship Patterns in Multicultural Society and The Role of Media. J Adv Res Jour Mass Comm 2018; 5(1&2): 34-38.

DOI: https://doi.org/10.24321/2395.3810.201806

References

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Kumar Rajesh (2011) Mass media can effect sociopolitical changes: An analysis. Global media journal. Summer Issue, June 2011.

Pathak (2016) Portrayal of communal harmony: An analysis of Indian Tv Ads. Journal of research in humanities and Social science, Vol.4, Issue 7, ISSN 2321-9467.

Swayer Rebecca (2011) The impact of new social media on cultural adaptation. Senior honour projects, Digital Commons@URI, University of Rhode Island.

http://www.culturalindia.net/ retrieved on December 2, 2017.

Published

2018-02-27

How to Cite

P, R. K., & Varghese, P. (2018). Social Relationship Patterns in Multicultural Society and The Role of Media. Journal of Advanced Research in Journalism & Mass Communication, 5(1&2), 34-38. Retrieved from https://adrjournalshouse.com/index.php/Journalism-MassComm/article/view/654