A Study on the Potential Role of Social Media as a Driving force for Jallikattu Protest

Authors

  • S Irvin Mary Department of Visual Communication, Mother Teresa Women’s University, Kodaikanal-624 102, TamilNadu, India. https://orcid.org/0000-0001-6809-5876
  • Deepa Viswam VV Department of Visual Communication, Mother Teresa Women’s University, Kodaikanal-624 102, TamilNadu, India.

Keywords:

Social Media, People’s Movement, Arab Spring, Jallikattu

Abstract

Social media platforms like Facebook, Twitter, Whatsapp and Instagram are extensively used to share knowledge around the world, with the power of “Immediate reach” and “Ease to edit”. This ends up in the result of Uncontrollable flow of information reaches to many recipients. This is apparent in the widespread protests in the Middle East and North Africa known as the “Arab Spring” in the years of December 2010-December 2012, and locally in Tamilnadu- India “Pro-Jallikattu Protest” in January 2017. This study tries to find how social media played a vital role to influence the ordinary people as an active participant of Jallikattu protest.

How to cite this article: Mary AI, Deepa Viswam V.V. A Study on the Potential Role of Social media as a Driving force for Jallikattu Protest. J Adv Res Jour Mass Comm 2018; 5(4): 41-44.

DOI: https://doi.org/10.24321/2395.3810.201817

References

Kaplan AM, Haenlein M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons. 2010;53(1):59-68.

Blanchard O. Social media ROI: managing and measuring social media efforts in your organization. New Delhi: Pearson Education; 2012.

Chrisafis A. Tunisia: Gang violence taints celebration of popular uprising [Internet]. The Guardian; 2011 Jan 15 [cited 2017 Oct 15]. Available from https://www.theguardian.com/world/2011/jan/15/tunisia-protestszine-al-abidine-ben-ali.

Rutledge P. Four ways social media is redefining activism [Internet]. Psychology Today; c2010 [cited 2017 Oct 15]. Available from https: //www. psychologytoday.com/blog/positively-media/201010/four-ways-socialmedia-is-redefining-activism.

Ramesh, C.; Mariayyah, P.; Senthilkumar, A.; Rajendran, K. (2014). “A Study of Sports and Recreational Activities of Pura Village People and their Attitude Towards these Activities”. Journal of Recent Research and Applied Studies 1 (7): 89–94.

Anugula, Himakiran. “Banning Jallikattu Will Decimate India’s Indigenous Cattle Breeds – The Wire”. Retrieved 17 January 2017.

Mathur A. Anna Hazare’s movement: A case study in management [Internet]. Rediff.com; c2011 [cited 2017 Oct 15]. Available from http://www.rediff.com/news/ slide-show/slide-show-1-anna-hazare-movement-acase-study-in-management/20110830.htm.

Kumar R, Thapa D. Social media as a catalyst for civil society movements in India: A study in Dehradun city [Internet]. New Media and Society. 2014 [cited 2017 Oct 15]. Available from http://journals.sagepub.com/doi/abs/10.1177/1461444814523725.

Chandrasekhar CP. The business of news in the age of the internet [Internet]. The Hindu; 2013 May 3 [cited 2017 Oct 15]. Available from http://www.thehindu.com/news/resources/the-business-of-news-in-theage-of-the-internet/article4681152.ece

Shirky C. The political power of social media [Internet]. Foreign Affairs; 2011 January February [cited 2017 Oct 15]. Available from https://www.cc.gatech.edu/~beki/cs4001/Shirky.pdf.

Baumann.M . 2000. Vows in Diasporic context: Hindu Tamils in Germany. International Association of History of Religions, 06-11.

Subramanian T.S. 2008.“Bull baiting of yore: evidences of Jallikattu in the Indus valley emerges.” The Hindu article.

Subramanian, T.S. 2008.Bull chasing, an ancient Tamil tradition: evident from paintings at Karikkiyur, Nilgiris” The Hindu article.

Senaapathy,K and Prabhu , M.J. 2012.A movement to save Kangayam cattle gaining momentum: The Hindu article.

Balaji A. A look at how social media powered jallikattu protests [Internet]. News18.com; 2017 Jan 20 [cited 2017 Oct 15]. Available from http: //www.news18. com/news/india/how-social-media-powered-jallikattuprotests-1338635.html.

Published

2018-10-31

How to Cite

Mary, S. I., & VV, D. V. (2018). A Study on the Potential Role of Social Media as a Driving force for Jallikattu Protest . Journal of Advanced Research in Journalism & Mass Communication, 5(4), 41-44. Retrieved from https://adrjournalshouse.com/index.php/Journalism-MassComm/article/view/954