Emerging Local Cable Television Services and Television Mobile Apps, and its impact on Cultural Transmission among the Badagar Community in the Nilgiri District, Tamil Nadu
Keywords:
Culture, Cable Television, Mobile Apps, Cultural Transmission, Badagar CommunityAbstract
Since its beginning in India in 1959, the Television became the vital part of Indians life that reflected both cultivated cultural norms and values. Until the mid of the 1990s, the Indian television industry solely dominated by the government-owned Doordarshan television. However, the cable television services gained its reputation in India following the globalization of business in the 1990s, the audience found themselves with a vast number of choices.
Like the Black Entertainment Television (BET) started at America in the 1980s dedicated to the interests of African American, the Badagas too have the cable television services emerged in the recent period to showcase the Badaga’s cultural values. At present, the discussion is whether these local Cable Television Services and Television Mobile Apps take the responsibility to promote precisely social and cultural values, and continues to transmit these values to the next generation. However, this article focus on the emergence and growth of local Cable Television Services and Television Mobile Apps, and its impact in transmitting the cultural value of Badagas from one generation to next generation.
How to cite this article: Rajesh R, Raja GB. Emerging Local Cable Television Services and Television Mobile Apps, and its impact on Cultural Transmission among the Badagar Community in the Nilgiri District, Tamil Nadu. J Adv Res Jour Mass Comm 2018; 5(4): 104-108.
DOI: https://doi.org/10.24321/2395.3810.201826
References
Breeks. James Wilkinson. An Account of the Primitive Tribes and Monuments of the Nilagiris. India Museum. 1873. London.
Byrne, Michelle. ‘Ethnography as a qualitative research method’, Association of Operating Room Nurses, AORN Journal; Denver. 2001.
Francis, Waiter. The Nilgiris a Hundred years ago, Madras District Gazetteer of the Nilgiris District, Madras. 1908.
Hall, Edward T. ‘Beyond Culture’, Garden City, New York, Anchor Press/Doubleday. 1976.
Hockings, Paul Edward. ‘The Badagas- In Blue Mountains: The Ethnography and Biogeography of a South Indian Region’ (Eds), Oxford University Press, New Delhi. 1988.
James W. Carey. Views of Communication: Transmission and Ritual, Communication as Culture: Essays on Media and Society, Boston, Unwin Hyman. 1989.
The Nilgiri District, District Hand Book, Department of Economics and Statistics, Government of Tamil Nadu, The Nilgiris. 2015- 2016.
Thurston, Edgar, and Kadamki Rangachari. Castes andTribes of Southern India, Government. 1909
Retrieved from www.upv.es/diaal/publicaciones/rising1.pdf.
Retrieved from http://indiancabletv.net/cabletvhistory.htm.
