A Case Study - Digital Social Medium used for The Epic Fantasy Film “BAAHU BALI”

Abstract

This paper deals with a case study of social marketing methods used for the blockbuster film “Baahubali”- The Beginning and its impact; during prequel of this movie the production team had planned to advertise in different medium of mass communication to propagate their film mainly in digital social medium.

Out of different available digital social medium of communication the team has put immense efforts to advertise their film in social digital medium such as Facebook, Twitter and You Tube. For their colossal efforts they have harvested the result while successful run of the film. The victory of the film was credited to a well implemented promotional marketing strategy applied by the team by regular updates on movie such as releasing teaser, trailers, posters, behind the scene clips in social digital medium in regular interval for creating hype among the masses.

Also the production team have created website to promote the film by selling the commodities such as apparel for women and men accessories using printed film poster in T-Shirts, Historical ornament for women etc., this digital medium of promotion was created hype and reached the masses.

The film “Baahubali” produced mainly in Telugu and Tamil and dubbed in Hindi and other languages. Hence this film created enormous national plea and emerged as major box office hit in the county.

With appropriate usage of advertising through social media for the film, it has proved that social media advertising is the new trend adopted for marketing.

This case study will analyze the medium used for the promotion of the film and impact created among the mass.

How to cite this article: deen JS, Chitra P. A Case Study - Digital Social Medium used For The Epic Fantasy Film “BAAHU BALI”. J Adv Res Jour Mass Comm 2018; 5(4): 157-159.

DOI: https://doi.org/10.24321/2395.3810.201832