The Role of Algorithms in Social Media
Keywords:
Machine Learning, Filter Bubbles, Content Ranking, Polarization, Ethical ChallengesAbstract
Social media platforms have become integral to modern communication, largely driven by algorithms that shape what users see and interact with. This essay examines the function of algorithms in social media, their impact on user behaviour, and their wider societal ramifications. Algorithms are used extensively by social media companies to optimise user experience, suggest relationships, and curate content. These algorithms have an impact on user engagement, public opinion, and online interactions. This essay examines the basic function of algorithms in social media, their effects on users, moral dilemmas, and potential directions for algorithm development.
References
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Yoganarasimhan H. Search personalization using machine learning. Management Science. 2020 Mar;66(3):1045-70.
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