How Green Products Reign Over Conventional Products?
Keywords:
Consumer attitudes, Environmental consciousness, Green products.Abstract
The biodegradable, recyclable, and nontoxic products need to be efficient on resources like water and energy. Millions of small scale and large scale factories are being run round the clock to develop products that can make our lives more comfortable and easy. There is huge pressure on the limited resources of our planet to quench the needs of human civilization. Advanced means of transportation that increase the levels of carbon dioxide and carbon monoxide in the atmosphere, is an allied requirement as a consequence of increased business activity. All these factors increasingly contribute towards environmental pollution and have posed a serious threat to the delicate ecological balance of our mother planet earth. The danger on the planet is possibly averted with the concept and the implementation of the green fuel and green products to make the earth clean for our next generation. The need of hour is therefore in balancing production versus the environmental issues. The response is termed green; with all its products. These products usually mean that their production or use doesn’t damage the environment. Increasing global environmental awareness has created a demand and supply for Green Products. The challenge in front of marketers of the 21st century is to devise ways and means which not only satisfy ever increasing human demands and desires but also lead to sustainable development for the future generations.
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