An Empirical Study on Consumer Attitude towards Online Reservation in a Selected City in India

Authors

  • S Santhiya Student, Department of Commerce in Business Process Services, Dr NGP Arts and Science College, Coimbatore, Tamil Nadu, India.
  • S Renugadevi Professor, Department of Commerce in Business Process Services, Dr NGP Arts and Science College, Coimbatore, Tamil Nadu, India.

Keywords:

Consumer Attitude, Online Reservation, Online Booking

Abstract

Due to the emergence of the online reservation system, selections are made available online making it easy to book nearly any sort of trip at any time. Therefore, transport sectors spend a lot of time and money in developing online reservation systems to satisfy customers. Hence, this study was conducted to know about consumer’s attitude towards online reservation. Empirical method and convenient sampling technique were used during the years 2015 to 2016 with 100 sample size. Data was gathered using a pre-tested questionnaire from the consumers in Madurai city, TN, India. Statistical techniques such as percentage analysis, weighted average method, intensity value method, Garret ranking were done for data analysis. It was found that log in is the main problem face by respondents and magazines ranked highest as the sources of awareness. In the study the attitude of the consumers found highly very positive towards online ticket booking than their negative attitudes.

How to cite this article:
Renugadevi S, Santhiya S. An Empirical Study on Consumer Attitude towards Online Reservation in a Selected City in India. J Adv Res HR Organ Mqmt 2021; 8(3&4): 1-9.

References

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Published

2022-02-18

How to Cite

Santhiya, S., & Renugadevi, . S. (2022). An Empirical Study on Consumer Attitude towards Online Reservation in a Selected City in India. Journal of Advanced Research in HR and Organizational Management, 8(3&4), 1-9. Retrieved from https://adrjournalshouse.com/index.php/Journal-HumanResourcesOrg/article/view/1404

Issue

Vol. 8 No. 3&4 (2021): Journal of Advanced Research in HR and Organizational Management

Section

Articles

Copyright (c) 2022 Journal of Advanced Research in HR and Organizational Management

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