Consumer Awareness of Social Ethics in Business

Abstract

The article discusses the growing importance of consumer awareness about social ethics in business, emphasising the role of transparent communication in fostering awareness and aligning operations with ethical standards. It also discusses the evolving expectations of consumers, who are prioritising socially responsible brands. The study contributes to a comprehensive understanding of the dynamic relationship between consumer awareness and the integration of social ethics in contemporary business practices. Consumer awareness is crucial for promoting social ethics in business, as it drives companies to adopt ethical practices. This paper explores the role of consumers in influencing corporate behaviour and the impact of ethical business practices on society. Consumers are more likely to support companies that align with their values, leading to more informed choices. Ethical businesses contribute positively to various aspects of society, such as environmental conservation, fair labour practices, and community development. Consumers also empower individuals to hold businesses accountable through social media and online platforms, influencing companies to adapt their strategies and policies. However, challenges like misleading marketing and insufficient transparency hinder consumers' ability to make informed decisions. Nowadays consumers are becoming more aware of the role of businesses towards society. This review will shed some light on the recent trends in consumer awareness towards social business ethics.