Guest-Centric Innovation for Personalized Hotel Services
Keywords:
Guest-centric, HotelsAbstract
In today’s hospitality industry, guests are no longer satisfied with one-size-fits-all services. They look for more than just comfort. Present days guests are focused on recognition and experiences that feel meaningful & personal. Guest-centric innovation in hotels is therefore focused on considering guests as individuals and shaping services around their unique needs, preferences, and expectations. To build stronger relationships with guests, personalized services have become an important way to improve satisfaction and make their spot in a competitive market.
Amazing things happen when hotels put your guests first. Even small things, like remembering their favorite room or what they like to eat, make a big difference. It's these slight things that make people feel special, appreciated and valued. These things leave a lasting impression and make their stay with you truly unforgettable. By doing so, you're not just providing a service, you're creating a sense of belonging and making your guests feel like they're part of something special.
References
Bowen, J. T., & Shoemaker, S. (2003). Loyalty: A strategic commitment. Cornell Hotel and Restaurant Administration Quarterly, 44(5–6), 31–46. https://doi.org/10.1177/001088040304400505
Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism experience through personalization of services. In I. Tussyadiah & A. Inversini (Eds.), Information and Communication Technologies in Tourism (pp. 377–389). Springer.
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