A Study on Impact of COVID-19 on Online Digital Marketing

Abstract

Social media consumers have been growing and becoming more reliant on digital marketing with the development of the digital age. The new digital marketing channels would spread more widely, be less susceptible to situations like COVID-19 andbe used by more companies to advertise their products and services to a wider public. To enhance the product brand name among consumers and the general public, companies choose the best marketing channels and provide the necessary funds. During COVID-19, companies took product to examine existing trends and planned for the future while setting realistic objectives by stabilizing channels, creating marketing materials, crafting product slogans andensuring that the products and services were accessible to consumers at their homes. In order to meet the COVID-19 lockdown scenario and make their products and services accessible to consumers organizations have also utilized marketing strategies including pay per click, search engine optimization, social media, e-commerce, email, user generated content, interactive content, etc. Because of COVID-19, consumers now buy in bulk, do product searches online andspend more money at home on food, household goods, prescription medications andproducts for their health and leisure. The current study describes the COVID-19’s effects on digital marketing while also analyzing the strategies, obstacles andchannels that are accessible for COVID-19 situational sales.