Impact of Online Travel Portals on Conventional Travel Agents: A Review

Abstract

The term “online travel agent,” “e-travel agents,” and “virtual travel agents” (VTAs) are also used to refer to the online travel portal (OTP). In the previous five to ten years, tech-savvy tourists have tended to prefer purchasing their travel services online, much like they do with physical things. The OTP has opened up numerous opportunities for travellers to book their travel independently online and without the conventional travel channels, such as travel agencies. The ability of travel facilities and product suppliers to offer their products and offerings directly to customers through web services may eventually lead to the disintermediation of the travel industry. However, traditional travel agencies continue to offer the advantage of providing individualised services, particularly when providing travellers with personalised recommendations.
This study aims to investigate the perspectives of visitors coming from eastern Uttar Pradesh who utilised both conventional and modern ways to plan their trip. The study will ascertain how visitors choose to select their services based on the length of their stay, demographic, and socioeconomic features, and how these factors affect their purchase behaviour.

How to cite this article: Garg V, Noonwal V. Impact of Online Travel Portals on Conventional Travel Agents: A Review. J Adv Res Oper Markt Mgmt 2022; 5(2): 6-12.

DOI: https://doi.org/ 10.24321/2582.5399.202202