Exploring Consumer Perceptions: A Comparative Analysis of Pantaloons and Zudio in Ahmedabad’s Retail Landscape

Abstract

This research presents an introductory overview of a comparative analysis focusing on consumer perception concerning Pantaloons and Zudio in Ahmadabad. The objective of the study is to gain insights into the perceptions of these two prominent brands. Pantaloons strategically caters to the preferences of youth and middle-to-premium customers, prioritizing quality as a defining factor. On the other hand, Zudio targets a broad spectrum of age groups by offering budget-friendly products. The chapter not only examines the brands’ distinct positioning but also delves into the historical trajectory of the apparel industry. The exploration encompasses the industry’s ancient origins, the transformative phase of mechanization during the industrial revolution, and its far-reaching global impact.
Moreover, the research sheds light on the profound consequences of industrialization on the apparel industry workforce. It probes into the emergence of labour movements and trade unions that championed the cause of improved working conditions and workers’ rights in response to the challenges posed by industrialization. Lastly, the chapter culminates by exploring the paradigm of globalization within the context of the apparel industry, considering the evolution and establishment of a globalized apparel supply chain.