From Clicks to Conversions: Facebook Advertising for Local Businesses
Keywords:
Facebook Marketing, Indian Smes, Social Media Advertising, Online Consumer Behaviour, Digital Marketing Strategies, Brand EngagementAbstract
This study explores the potential of Facebook as a marketing tool for small and medium-sized enterprises (SMEs) in India. Utilizing survey and interviews, the research investigates user demographics, online behaviour, and the effectiveness of Facebook advertisements. Key findings reveal a high level of engagement with Facebook, particularly among younger users. Despite the widespread recognition of advertisements, a significant portion of users remain hesitant to make purchases of new brands through Facebook, showing a preference for established brands. Entrepreneurs and PR professionals highlight the importance of interactive and targeted advertising strategies to enhance user engagement and brand visibility. The study underscores the relevance of Facebook as a cost-effective advertising platform, emphasizing the need for tailored approaches to leverage its full potential for Indian SMEs. The findings offer valuable insights for businesses seeking to optimize their social media marketing efforts.
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