Investor Preference towards Systematic Investment Plans and Lump-Sum Investment in Mutual Funds: An Empirical Study

Authors

  • Divya Student, Department of Business and Management Studie, Seshadri Rao Gudlavalleru Engineering College, Gudlavalleru, Andhra Pradesh, India

Keywords:

mutual funds; systematic investment plan; lump-sum investment; investor preference; investment behaviour; financial planning.

References

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Sharpe, W. F. (1966). Mutual fund performance. Journal of Business, 39(1), 119–138.

Published

2026-07-16

How to Cite

Divya. (2026). Investor Preference towards Systematic Investment Plans and Lump-Sum Investment in Mutual Funds: An Empirical Study. Journal of Advanced Research in Operational and Marketing Management, 9(2), 39-43. Retrieved from https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2813