Study On Social Media Marketing And Brand Awareness

Authors

  • Ms. Gopaluni Gouri Lasya Priya Research Scholar, BBA Department, Koneru lakshmaiah education foundation
  • Dr. V. Madhulatha Assistant Professor, BBA Department, Koneru lakshmaiah education foundation

Keywords:

social media marketing, brand awareness, brand image, purchase intention, e-WOM, mediation, ANOVA, chi-square

References

.

Published

2026-10-17

How to Cite

Ms. Gopaluni Gouri Lasya Priya, & Dr. V. Madhulatha. (2026). Study On Social Media Marketing And Brand Awareness. Journal of Advanced Research in Operational and Marketing Management, 9(2), 175-188. Retrieved from https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2967