Impact of Social Media Marketing on Brand Awareness of Women’s Fashion Brands Among Female Students of Private Colleges in Hyderabad: A Pilot Study

Authors

  • V. Yasaswini Department of management, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Andhra Pradesh, India
  • Dr. Madhavi Sripathi Assistant Professor, KL Business School, Koneru Lakshmaiah Education Foundation (KLEF), Green Fields Campus, Guntur District, Andhra Pradesh, India

Keywords:

Social media marketing; Brand awareness; Women’s fashion brands; Instagram; Influencer marketing; Female students; Hyderabad; Pilot study

References

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Published

2026-10-17

How to Cite

V. Yasaswini, & Dr. Madhavi Sripathi. (2026). Impact of Social Media Marketing on Brand Awareness of Women’s Fashion Brands Among Female Students of Private Colleges in Hyderabad: A Pilot Study. Journal of Advanced Research in Operational and Marketing Management, 9(2), 201-214. Retrieved from https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2974