A Study On Role Of AI In Digital Marketing

Authors

  • Samudrala Durga Vyshnavi Research Scholar, BBA Department, KLEF
  • Dr. K. Krishna Rao Assistant Professor, BBA Department, KLEF

Keywords:

Artificial Intelligence, Digital Marketing, AI Adoption, Campaign Effectiveness, Cybersecurity, Data Privacy, Ethical Marketing, Predictive Analytics, Customer Response

Published

2026-10-17

How to Cite

Samudrala Durga Vyshnavi, & Dr. K. Krishna Rao. (2026). A Study On Role Of AI In Digital Marketing. Journal of Advanced Research in Operational and Marketing Management, 9(2), 195-200. Retrieved from https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2975