Perceived Risk Factors on the Purchase of Second Hand Motorbikes
Keywords:
Second-hand, Motorbikes, Perceived Risks, DurablesAbstract
Consumers are likely to perceive various risk factors in buying products. Based on the combination of literature research and survey, this research identified the principal risk factors with respect to second-hand motorbike shoppers. This survey was carried out in Kathmandu valley with participants who had already purchased second-hand motorbikes or who intended to buy second-hand motorbike. This research identified the principal risk factors that second-hand motorbike shoppers face such as, the Socio-Psychological, Functional, Physical, and Time risks. Second-hand motorbike shoppers perceived higher physical risks with increasing age. And their perception of socio-psychological, functional and physical risks varied in relation to their gender, occupation, and income. The findings of this research contribute to second-hand motorbike sellers in formulating marketing strategies with a focus on the minimization of the perceived risk factors, in order to increase the sales.
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2. Bauhain-Roux D, Guiot D, Le Développement du Marché de l’occasion. Caractéristiques et enjeux pour le marché du neuf, Décisions Marketing, (English Edition) 24, 25-35.
3. Cortina JM. What is Coefficient Alpha? An Examination of Theory and Applications. Journal of Applied Psychology 1993; 78(1): 98-104.
4. Cox DF. Risk Handling in Consumer Behavior. An Intensive Study of two Cases. Harvard University Press. 1967; 34-81. (a)
5. Cox DF. The Influence of Cognitive Needs and Styles on Information Handling in Making Product Evaluations. Harvard University Press. 1967; 370-393. (b)
6. Cox DF. Risk-taking and Information-handling in Consumer Behavior. Harvard University Press. 1967 (c)
7. Cox DF, Rich SV. Perceived Risk and Consumer Decision making: The Case of Telephone Shopping. Journal of Marketing Research 1964; 1: 32-39.
8. Denis G, Dominique R. Measuring Second-hand Shopping Motives, Antecedents and Consequences, Research and Applications of Marketing 2001; 23(4).
9. Denis G, Dominique R. A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences and Implications for Retailers. Journal of Retailing 2010; 86(4): 355-371.
10. Denis G, Dominique R. A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences and Implications for Retailers. Journal of Retailing 2010; 86: 383-399. doi: 10.1016/j.jretai.2010.08.002
11. Gregson N, Crewe L. Performance and Possession. Rethinking the Act of Purchase in the Light of the Carboot Sale. Journal of Material Culture 1997; 2(2)241- 263 (b).
12. Gregson N, Crewe L. The Bargainthe Knowledge and the Spectacle: Making Sense of Consumption in the Space of the Car-boot Sale. Environment and Planning, Society and Space 1997; 15(1): 87-112 (a).
13. Hamrobazaar.com(2014). Motorcycle. Retrieved from http://hamrobazaar.com/index.php?catid=62 on 18th April 2014.
14. Herrmann GM. Women’s Exchange in the U.S. Garage Sale: Giving Gifts and Creating Community. Gender and Society 1996; 10(6): 703-728.
15. Higashida K, Mai NN. Demand for Secondhand Goods and Consumers’ Preference in Developing Countries: An Analysis using the Field Experimental data of
Vietnamese Consumers, Discussion Papers 15135. Research Institute of Economy, Trade and Industry (RIETI). 2015.
16. Hornibrook SA, McCarthy M, Fearne A. Consumers’ Perception of Risk: The Case of Beef Purchases in Irish Supermarkets. International Journal of Retail & Distribution Management 2005; 33(10): 701-715.
17. Karnik S. A Study of Dimensions of Consumer’s Perceived Risk and their Influences on Consumers Buying Behavior. Altius Shodh Journal of Management and Commerce 2014; 1(2): 162-169.
18. Long-Yi L, Yeun-Wen C. A Study on the Influence of Purchase Intentions on Repurchase Decisions: the Moderating Effects of Reference Groups and Perceived Risks. Emerald Group Publishing Limited. 2009.
19. Mitchell V-W. Defining and Measuring Perceived Risk. Annual Conference Proceedings of the UK Academy of Marketing, Sheffield. 1998; 380-385.
20. Schiffman LG, Kanuk LL, Kumar R. Consumer Behavior. Ed.10. Pearson: India. 2010.
21. Watson M. A Review of Literature and Research on Public Attitudes, Perceptions and Behavior Relating to Remanufactured, Repaired and Reused Products. Report for the Center for Remanufacturing and Reuse, The University of Sheffield. 2008.
22. Williams, Paddock. International Review of Retail. Distribution and Consumer Research. 2003. doi:10.1080/0959396032000101372
Published
2019-11-15
How to Cite
Gnawali, K. R. (2019). Perceived Risk Factors on the Purchase of Second Hand Motorbikes. Journal of Advanced Research in Operational and Marketing Management, 2(1), 1-7. Retrieved from https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/517
Issue
Section
Research Article
