A Study of Perfumes Buying Behavior of Consumers in India
Keywords:
Supply Chain, Complex Fragrances, Perfume Market, Consumer BuyingAbstract
India has a long history of perfume expertise dating back over 300 years. The familiarity of the average Indian with complex fragrances, coupled with strong cultural factors has given Indian fragrances a unique character.
The fragrance market in India is small in comparison to those in developed countries, but it has the potential
to develop into one of the biggest in the years to come. The opportunity in this sector is more and it has a middle class of 100 million people with growing disposable incomes. At the same time, improved efficiencies
in the supply chain, product and process innovation and higher aspirations amongst consumers are driving
a boom in the FMCG sector.
The company like Titan Industries has stepped into perfume market with its SKINN range. Vini Industries
with FOGG has already dominated the market with its varied perfume range. The study has been focused to
understand the scope of perfume in the Indian Market and factors affecting the perfume buying behavior
of consumers.
How to cite this article:Â Singh S. A Study of Perfumes Buying Behavior of Consumers in India. J Adv Res Oper Markt Mgmt 2018; 1(1): 1-4.
References
2. Blythe J. Consumer Behaviour. London: Sage, 2003.
3. Borgave S, Chaudhari JS. Adolescents’ Preferences and attitudes towards Perfumes in India. Journal of Policy and Organisational Management 2010; 1(2): 1-11.
4. Dhar U, Nath VV, Nair SK et al. New Age Marketing: Emerging Realities. New Delhi: Excel Books, 2008.
5. Yankelovich D. New Criteria for Market Segmentation. Harvard Business Review 1964.
6. Fah CYB, Foon YS, Osman S. An Exploratory Study of the Relationships between Advertising Appeals, Spending Tendency, Perceived Social Status and Materialism on Perfume Purchasing Behavior. International Journal of Business and Social Science 2011; (10): 1-7.
7. Hoyer DW, Deborah JM. Consumer Behavior. Mason, OH: South-Western Cengage learning, 2008.
8. Ali RH, Nas Z, Anwar KJ. Factors Considered By Consumers for Purchase of Perfumes/ Fragrances: A Case Study of Consumers in the Twin Cities of Islamabad & Rawalpindi. Asian Journal of Management Sciences Jul 2013; 2(3): 2186-8441.
