A Study of product development, consumers and sales of perfume products in an Indian start-up venture.
Abstract
This paper intends to depict the product development process in a perfume startup company and the business potential for new entrants in the Indian Fragrance Market. It helps in ascertaining the current trends and demand of perfumes as a pre requisite for developing a successful perfume product. It accentuates the fact that people tend to resort to the use of concentrated perfume oils over body sprays and EDTs. Consumer response and attitude towards products of a novice brand and their expectations from perfume products has also been depicted by this study.
How to cite this article: Sayed FT, Sayed ST, Sayed ST. A Study of Product Development, Consumers and Sales of Perfume Products in an Indian Start-Up Venture. J Adv Res Oper Markt Mgmt 2019; 2(2): 1-8.
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