Impact of Social Media Marketing on Brand Awareness of Watches in Ahmedabad City
Keywords:
Social Media Marketing, Brand Awareness, Watches, Ahmedabad CityAbstract
This study investigates the impact of social media marketing on brand awareness of watches in Ahmedabad city. In an age where digital platforms help shape consumer perceptions, to understand the dynamics of social media marketing's impact on brand awareness becomes critical for a business, such as competing watches. To what extent social media marketing strategies have contributed to the visibility and recognition of the brand in the local market. The research uses a combination of quantitative and qualitative methods to find out. The main purpose of this study is to understand the effectiveness of different platforms to reach and engage the target audience including but not limited to Facebook, Instagram, and Twitter but different social media platforms, etc. Focuses and surveys. For brand awareness, social media actions are analyzed to measure the relationship between frequency, type of content shared, and consumer engagement with brand awareness. As such the findings are intended to provide value for the Ahmedabad operating watches brand, which is used to increase their brand visibility and prepare their social media strategy. This study not only contributes to the academic community on the relationship between social media marketing and brand awareness but also provides implications for businesses seeking to optimize digital marketing efforts in the specific context of the watch industry in Ahmedabad city. As consumer behavior is constantly evolving in this digital age, all research marketing strategies should address the timely user reviews that are significant to the success of a watch brand in the local market has the effect.
References
Ansari S, Ansari G, Ghori MU, Kazi AG. Impact of brand awareness and social media content marketing on consumer purchase decision. Journal of Public Value and Administrative Insight. 2019 Jul 30;2(2):5-10.
Bhatt V, Patel S, Vidani J. Start-Up India: A Rough Diamond to be Polished. InV. Bhatt, S. Patel & JN Vidani," START-UP INDIA: A ROUGH DIAMOND TO BE POLISHED", Compendium of Research papers of National Conference on Start-up Inida Boosting entrepreneurship 2017 Feb 28 (Vol. 1, No. 1, pp. p61-67).
Vidani J, Biharani S. Entrepreneurship: Career Opportunity Has No Gender Discrimination. InS. Biharani & JN Vidani (2018), Entrepreneurship: Career Opportunity Has No Gender Discrimination, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success 2018 Feb 28 (Vol. 5, No. 1, pp. p101-104).
Chaudhary N, Patel V, Vidani CJ. A Review of Non-Technical Training Programmes Conducted by Corporate Trainers for IT Companies. Internafional Journal of Management Analyfics. 2023:85-110.
Vidani J. A Survey on the Towards Satisfation Level of the Customer Shopping Mall's: An Analytical Study. S. Dhere, JN Vidani & HV Solanki (2016)," A SURVEY ON THE TOWARDS SATISFATION LEVEL OF THE CUSTOMER SHOPPING MALL'S: AN ANALYTICAL STUDY", International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30:2348-6651.
Ebrahim RS. The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing. 2020 Oct 1;19(4):287-308.
Kumari KW. How Social Media Marketing Activities Influence Brand Loyalty through Brand Identity and Brand Awareness during COVID-19. Studies of Applied Economics. 2022 Sep 20;40(3).
Vidani J. Green Marketing-A New Way of Marketing: A Review Approach. Mala, JN Vidani & HV Solanki (2016), Green Marketing-A new way of marketing: A review Approach, International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30:2348-6651.
Midha N, Yadav S, Srivastava S. The Impact of Social Media Marketing on Consumer based brand Equity for White Goods brands in India.
Modi R, Harkani N, Radadiya G, Vidani JN. Startup India: Even Diamonds start as Coal. NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD. 2016;2(8):111-6.
Niyati B, Vidani JN. Next Generation Children: Smarter or Faster. NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD. 2016;2(7):110-4.
Odedra K, Rabadiya B, Vidani J. An Analysis of Identifying the Business Opportunity in Agro-Chemical Sector-With Special Reference to African Country Uganda. InK. Odedra, B. Rabadiya & JN Vidani (2018), An Analysis of Identifying the Business Opportunity in Agro-Chemical Sector-With Special Reference to African Country Uganda, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success, ISBN 2018 Feb 28 (Vol. 97).
Patel V, Chaudhary N, Vidani CJ. A Study on Awareness of Various Non-Technical Training Programmes Conducted by Corporate Trainers for IT Companies in Ahmedabad. Internafional Journal of Management Analyfics. 2023:111-32.
Pathak KN, Vidani JN. A SURVEY ON THE AWARENESS SATISFACTION AS WELL ASTO KNOW THE LEVEL of THE ONLINE SHOPPING AMONG THE PEOPLE OF AHMADABAD CITY. Governance in E-commerce: Contemporary Issues & Challenges. 2016:261-75.
Pradhan U, Tshogay C, Vidani JN. Short Messages: Its Effect on Teenager's Literacy and Communication. NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD. 2016;2(7):115-20.
Rathod HS. Influencer Marketing: A New Marketing Communication Trend (Doctoral dissertation, Institute of Business Management).
Shome S, Danak D. CORPORATE PERSPECTIVES.
Dixit MR, Bist SS, Shah S, editors. Searching Alternatives: Case Studies in Management & Entrepreneurship. Taylor & Francis; 2023 Oct 30.
Schivinski B, Dabrowski D. The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing. 2015 Mar 9;9(1):31-53.
Sharma S, Vidani CJ. To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Regression with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad. International Journal of Management Analytics (IJMA). 2023;1(2):213-34.
Sharma S, Vidani CJ. To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Regression with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad. International Journal of Management Analytics (IJMA). 2023;1(2):213-34.
Vadivelu A, Kiran BR. Problems and prospects of agricultural marketing in India: An overview. International journal of agricultural and food science. 2013 Aug;3(3):108-18.
Singh PK, Vidani J, Nagoria VS. Waste Management: Inspire Today for A Better Tomorrow. PK Singh, JN Vidani & VS Nagoria (2016)," Waste Management: Inspire today for a better tomorrow", Journal of basic and applied engineering research, ISSN. 2016 Sep 30:2350-0255.
Hardik V S, Vidani J. A New Era of E-Vyapar in 21st Century: A Review Approach. HV Solanki & JN Vidani (2016), A New era of E-vyapar in 21st Century: A review Approach, International Journal of Multidisciplinary Education Research, ISSN. 2016:2277-788.
Solanki NK, Vidani J. The study of Legal Aspects of Trade in Ethiopia. NK Solanki & JN Vidani," The study of Legal Aspects of Trade in Ethiopia", Zenith international journal multidisciplinary research, ISSN. 2016:2231-5780.
Tank D, Sukhanandi S, Vidani J. Analysis of The Impact of Work Life Balance on Working Women Leader in India. InS. Sukhanandi, D. Tank & JN Vidani (2018), Analysis of The Impact of Work Life Balance on Working Women Leader in India, National Conference on Leadership, Governance and Strategic Management: Key to Success, ISBN 9788172742342 2018 Feb 28 (Vol. 5, No. 18, pp. p77-80).
Vasveliya M, Vidani J. A Study on Analyzing Gap between Expected and Actual Customer Satisfaction Regarding Royal Enfield’s Features and Services. M. Vasveliya & JN Vidani (2019), A study on analyzing gap between expected and actual customer satisfaction regarding Royal Enfield’s features and services, Business. Economy and environment: Corporate Perspective. 2019 Feb 28;1.
Vidani J. The Study of Investment Pattern of the People of Bhavnagar District. JN Vidani," THE STUDY OF INVESTMENT PATTERN OF THE PEOPLE OF BHAVNAGAR DISTRICT”, The Indian Writer E-Journal. 2015 Dec 31;1(1): p1-26.
Vidani J, Chauhan R. The Study of the Concepts of Personality Traits, Values, Skills and Perception of Dr. Manmohansingh. Manmohansingh (December 31, 2015). JN Vidani," THE STUDY OF THE CONCEPTS OF PERSONALITY TRAITS, VALUES, SKILLS AND PERCEPTION OF DR. MANMOHANSINGH", The Indian writer E-Journal. 2015 Dec;1(1): p1-14.
Vidani JN. The study of Pestle analysis in Kerala State. ZENITH International Journal of Multidisciplinary Research. 2015;5(12):33-50.
Vidani J. Self-Aid Group-A Preeminent Way for Bucolic Female Empowerment. JN Vidani," Self-Aid Group-A preeminent way for Bucolic Female empowerment, Journal of Advanced Engineering and Research Development. 2015 Nov 30;2(11): p351-360.
Vidani J. Is Entrepreneurship a Gender Blind? (Part II). JN Vidani," Is Entrepreneurship a Gender Blind. 2016.
Vidani J. Roles of a Bhartiya Nari Vyapari: A Case study review Approach. JN Vidani, (2016), Roles of a Bhartiya Nari Vyapari: A Case study review Approach, International Journal of Management, IT & Engineering, ISSN. 2016 Dec 30:2249-0558.
Vidani J. Fake Opportunities and Real Challenges of an Indian Women Entrepreneurs: A Review Approach. JN Vidani (2016), Fake opportunities and real challenges of an Indian Women Entrepreneurs: A Review Approach, International Journal of Multidisciplinary Education Research. 2016 Nov 30;5(11):3.
Vidani J. Rural Women Entrepreneurship:'Nari Bani Vyapari'. JN Vidani (2016), Rural Women Entrepreneurship:" Nari Bani Vyapari", International Journal of Management and Research (DYPIMS), ISSN. 2016 Sep 30:2277-8586.
Johnson TE, Bade D. Export/import procedures and documentation. Amacom; 2010 Mar 26.
Vidani J. Merger and Aquisitions: A Case from Indian Telecom Sector Vodafone & Idea. InJN Vidani (2018), Merger and Aquisitions: A Case from Indian Telecom Sector Vodafone & Idea, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success 2018 Feb 28 (Vol. 5, No. 1, pp. p105-108).
Vidani J. Overview of Opportunities and Challenges in Marketing Strategies of Ecopreneurs for their Eco-Prenrurial Products in the Markets of Saurahtra Region. JN Vidani (2018), Overview of Opportunities and Challenges in Marketing Strategies of Ecopreneurs for Their Eco-Prenrurial Products in the Markets of Saurahtra Region, Transformation through Strategic and Technological Interventions. 2018;1.
Vidani J, Das S, Meghrajani I, Chaudasi C. Unveiling the Influencer Appeal: A Gender-Centric Exploration of Social Media Follower Motivations. Rabindra Bharati Journal of Philosophy. 2023:182-203.
Vidani JN. ROLE OF WOMEN IN AGRICULTURE SECTOR OF INDIA. P.(. Mateen, WOMEN EMPOWERMENT & ECONOMIC DEVELOPMENT (pp. 32-47). Kanpur: International Publications. 2020.
Vidani JN. Digital Marketing for Business in# hashtag era (Vol. 1). Delhi, India: Publishing Expert. 2022.
Vidani J, Das SG. A Review on Evolution of Social Media Influencer Marketing: Reflection on Consumer Behaviour and Consumer's Decision-Making Process. Turkish Online Journal of Qualitative Inquiry. 2021 Oct 1;12(9).
Vidani JN, Dholakia A. An Introspective Study on Retail Sector the Current Scenario in Gujarat and India. RB Chauhan, Management and Innovation: Research Study. 2020:1-5.
Vidani J, Pathak K. A Survey on Awareness and Satisfaction Level of the Consumers of Online Gifting with Special Reference to Ahmedabad City. InJN Vidani & KN Pathak (2016), A survey on awareness and satisfaction level of the consumers of online gifting with special reference to Ahmedabad city, Special Conference Issue, Proceedings of the conference ICGS-2016 2016.
Vidani J, Plaha NG. Swachh Bharat: CSR Initiative by Indian Coporates. JN Vidani & NG Plaha (2016), Swachh Bharat: CSR Initiative by Indian Corporate, International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30; 2348:6651.
Vidani J, Plaha NG. Agripreneurship: A Reincarnation of Indian Agricultural Sector. JN Vidani & NG Plaha (2017), Agripreneurship: A reincarnation of Indian Agricultural Sector, Enhancing Economic Productivity and Competitiveness through Financial and Monetary Reforms. 2017 Oct 30;1.
Vidani JN, Singh PK. To study the effect of marketing on awareness and the use of contraceptive pills in the rural areas with special Reference to Ahmedabad District. Services in Emerging Markets. 2017:254-65.
Vidani JN, Solanki N. The study of fundamental concepts of management focusing on posdcorb analysis-Parle India Pvt. Ltd. EXCEL International Journal of Multidisciplinary Management Studies. 2015;5(12):45-56.
Vidani JN, Solanki N. The study of fundamental concepts of management focusing on posdcorb analysis-Parle India Pvt. Ltd. EXCEL International Journal of Multidisciplinary Management Studies. 2015;5(12):45-56.
Vidani JN, Das S, Meghrajani I, Singh G. Influencer Marketing and Gendered Consumer Behavior: An Analysis of Clothing Purchases across Different Fashion Categories.
Vidani J, Meghrajani DI, Das S. Unleashing the Power of Influencer Marketing: A Study on Millennial Consumer Behaviour and its Key Antecedents. Vidani, JN, Meghrajani, I. and Das, S.(2023) JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY. 2023 May 15;25(6):99-117.
Vidani J, Das S, Meghrajani I, Chaudasi C. Unveiling the Influencer Appeal: A Gender-Centric Exploration of Social Media Follower Motivations. Rabindra Bharati Journal of Philosophy. 2023:182-203.
Published
How to Cite
Issue
Section
Copyright (c) 2024 Lala Mujiburrehman, Jignesh Vidani, Ladumor Ravi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
