Factors Influencing Consumer Satisfaction on Social Networks
Keywords:
Social Networking Satisfaction, Structural Equation Modeling, Partial Least SquaresAbstract
An increasing number of people are using mobile devices to access social media because of the quick development of both social media and mobile technology. User satisfaction with mobile applications or social networking services is the main topic of current study. Perceived benefits, including perceived utility and enjoyment, are significant predicators of users' general satisfaction with mobile applications. Compared to regular mobile applications, mobile social apps differ in that users' strong social ties and influence can have an impact on how satisfied they are with the product.The variables impacting users' satisfaction with mobile social apps have not been the subject of many studies.Using the ideas of network externalities and herd behavior, we developed an integrative research model on user satisfaction with mobile social apps in this study. By polling users of a widely used mobile device.WeChat, a mobile social app, we statistically demonstrate that users' perceived gains from the service are significantly influenced by network externalities and herd behavior. Additionally, we discover the strong mediating roles that perceived advantages play in the relationships between user happiness and herd behavior as well as network externalities and user externalities. Both mobile social app developers and marketers, as well as consumers, can benefit from our findings.
References
Bhatt V, Patel S, Vidani J. Start-Up India: A Rough Diamond to be Polished. InV. Bhatt, S. Patel & JN Vidani," START-UP INDIA: A ROUGH DIAMOND TO BE POLISHED", Compendium of Research papers of National Conference on Start-up Inida Boosting entrepreneurship 2017 Feb 28 (Vol. 1, No. 1, pp. p61-67).
Vidani J, Biharani S. Entrepreneurship: Career Opportunity Has No Gender Discrimination. InS. Biharani & JN Vidani (2018), Entrepreneurship: Career Opportunity Has No Gender Discrimination, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success 2018 Feb 28 (Vol. 5, No. 1, pp. p101-104).
Vidani J. A Survey on the Towards Satisfation Level of the Customer Shopping Mall's: An Analytical Study. S. Dhere, JN Vidani & HV Solanki (2016)," A SURVEY ON THE TOWARDS SATISFATION LEVEL OF THE CUSTOMER SHOPPING MALL'S: AN ANALYTICAL STUDY", International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30:2348-6651.
Vidani J. Green Marketing-A New Way of Marketing: A Review Approach. Mala, JN Vidani & HV Solanki (2016), Green Marketing-A new way of marketing: A review Approach, International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30:2348-6651.
Modi R, Harkani N, Radadiya G, Vidani JN. Startup India: Even Diamonds start as Coal. NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD. 2016;2(8):111-6.
Niyati B, Vidani JN. Next Generation Children: Smarter or Faster. NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD. 2016;2(7):110-4.
Odedra K, Rabadiya B, Vidani J. An Analysis of Identifying the Business Opportunity in Agro-Chemical Sector-With Special Reference To African Country Uganda. InK. Odedra, B. Rabadiya & JN Vidani (2018), An Analysis of Identifying the Business Opportunity In Agro-Chemical Sector-With Special Reference To African Country Uganda, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success, ISBN 2018 Feb 28 (Vol. 97).
Pathak KN, Vidani JN. A SURVEY ON THE AWARENESS SATISFACTION AS WELL ASTO KNOW THE LEVEL OF THE ONLINE SHOPPING AMONG THE PEOPLE OF AHMADABAD CITY. Governance in E-commerce: Contemporary Issues & Challenges. 2016:261-75.
Pradhan U, Tshogay C, Vidani JN. Short Messages: Its Effect on Teenager's Literacy and Communication. NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD. 2016;2(7):115-20.
Rathod HS. Influencer Marketing: A New Marketing Communication Trend (Doctoral dissertation, Institute of Business Management).
Sachaniya C, Vora H, Vidani J. A Study on Identifying the Gap between Expected Service and Actual Service with Special Reference to Such Sagar Resort, Sasan. C. Sachaniya, H. Vora and JN Vidani (2019), A study on identifying the gap between expected service and actual service with special reference to such sagar resort Sasan, Business. Economy and environment: Corporate Perspective. 2019 Feb 28;1.
Vadivelu A, Kiran BR. Problems and prospects of agricultural marketing in India: An overview. International journal of agricultural and food science. 2013 Aug;3(3):108-18.
Singh PK, Vidani J, Nagoria VS. Waste Management: Inspire Today for A Better Tomorrow. PK Singh, JN Vidani & VS Nagoria (2016)," Waste Management: Inspire today for a better tomorrow", Journal of basic and applied engineering research, ISSN. 2016 Sep 30:2350-0255.
Hardik V S, Vidani J. A New Era of E-Vyapar in 21st Century: A Review Approach. HV Solanki & JN Vidani (2016), A New era of E-vyapar in 21st Century: A review Approach, International Journal of Multidisciplinary Education Research, ISSN. 2016:2277-788.
Solanki NK, Vidani J. The study of Legal Aspects of Trade in Ethiopia. NK Solanki & JN Vidani," The study of Legal Aspects of Trade in Ethiopia", Zenith international journal multidisciplinary research, ISSN. 2016:2231-5780.
Tank D, Sukhanandi S, Vidani J. Analysis Of The Impact Of Work Life Balance On Working Women Leader In India. InS. Sukhanandi, D. Tank & JN Vidani (2018), Analysis Of The Impact Of Work Life Balance On Working Women Leader In India, National Conference on Leadership, Governance and Strategic Management: Key to Success, ISBN 9788172742342 2018 Feb 28 (Vol. 5, No. 18, pp. p77-80).
Vasveliya M, Vidani J. A Study on Analyzing Gap between Expected and Actual Customer Satisfaction Regarding Royal Enfield’s Features and Services. M. Vasveliya & JN Vidani (2019), A study on analyzing gap between expected and actual customer satisfaction regarding Royal Enfield’s features and services, Business. Economy and environment: Corporate Perspective. 2019 Feb 28;1.
Vidani J, Chauhan R. The Study of the Concepts of Personality Traits, Values, Skills and Perception of Dr. Manmohansingh. Manmohansingh (December 31, 2015). JN Vidani," THE STUDY OF THE CONCEPTS OF PERSONALITY TRAITS, VALUES, SKILLS AND PERCEPTION OF DR. MANMOHANSINGH", The Indian writer E-Journal. 2015 Dec;1(1):p1-14.
Vidani J. Self-Aid Group-A Preeminent Way for Bucolic Female Empowerment. JN Vidani," Self-Aid Group-A preeminent way for Bucolic Female empowerment, Journal of Advanced Engineering and Research Development. 2015 Nov 30;2(11):p351-360.
Vidani J. The Study of Investment Pattern of the People of Bhavnagar District. JN Vidani," THE STUDY OF INVESTMENT PATTERN OF THE PEOPLE OF BHAVNAGAR DISTRICT”, The Indian Writer E-Journal. 2015 Dec 31;1(1):p1-26.
Vidani JN. The study of Pestle analysis in Kerala State. ZENITH International Journal of Multidisciplinary Research. 2015;5(12):33-50.
Vidani J. Fake Opportunities and Real Challenges of an Indian Women Entrepreneurs: A Review Approach. JN Vidani (2016), Fake opportunities and real challenges of an Indian Women Entrepreneurs: A Review Approach, International Journal of Multidisciplinary Education Research. 2016 Nov 30;5(11):3.
Vidani J. Is Entrepreneurship a Gender Blind?(Part II). JN Vidani," Is Entrepreneurship a Gender Blind. 2016.
Vidani J. Roles of a Bhartiya Nari Vyapari: A Case study review Approach. JN Vidani,(2016), Roles of a Bhartiya Nari Vyapari: A Case study review Approach, International Journal of Management, IT & Engineering, ISSN. 2016 Dec 30:2249-0558.
Vidani J. Rural Women Entrepreneurship:'Nari Bani Vyapari'. JN Vidani (2016), Rural Women Entrepreneurship:" Nari Bani Vyapari", International Journal of Management and Research (DYPIMS), ISSN. 2016 Sep 30:2277-8586.
Johnson TE, Bade D. Export/import procedures and documentation. Amacom; 2010 Mar 26.
Vidani J. Merger and Aquisitions: A Case from Indian Telecom Sector Vodafone & Idea. InJN Vidani (2018), Merger and Aquisitions: A Case from Indian Telecom Sector Vodafone & Idea, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success 2018 Feb 28 (Vol. 5, No. 1, pp. p105-108).
Vidani J. Overview of Opportunities and Challenges in Marketing Strategies of Ecopreneurs for their Eco-Prenrurial Products in the Markets of Saurahtra Region. JN Vidani (2018), Overview of Opportunities and Challenges in Marketing Strategies of Ecopreneurs for Their Eco-Prenrurial Products in the Markets of Saurahtra Region, Transformation through Strategic and Technological Interventions. 2018;1.
Sharma S, Vidani CJ. To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Regression with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad. International Journal of Management Analytics (IJMA). 2023;1(2):213-34.
Vidani JN. ROLE OF WOMEN IN AGRICULTURE SECTOR OF INDIA. P.(. Mateen, WOMEN EMPOWERMENT & ECONOMIC DEVELOPMENT (pp. 32-47). Kanpur: International Publications. 2020.
Vidani JN. Digital Marketing for Business in# hashtag era (Vol. 1). Delhi, India: Publishing Expert. 2022.
Vidani J, Das SG. A Review on Evolution of Social Media Influencer Marketing: Reflection on Consumer Behaviour and Consumer's Decision-Making Process. Turkish Online Journal of Qualitative Inquiry. 2021 Oct 1;12(9).
Vidani JN, Dholakia A. An Introspective Study on Retail Sector the Current Scenario in Gujarat and India. RB Chauhan, Management and Innovation: Research Study. 2020:1-5.
Vidani J, Pathak K. A Survey on Awareness and Satisfaction Level of the Consumers of Online Gifting with Special Reference to Ahmedabad City. In JN Vidani & KN Pathak (2016), A survey on awareness and satisfaction level of the consumers of online gifting with special reference to Ahmedabad city, Special Conference Issue, Proceedings of the conference ICGS-2016 2016.
Vidani J, Plaha NG. Swachh Bharat: CSR Initiative by Indian Coporates. JN Vidani & NG Plaha (2016), Swachh Bharat: CSR Initiative by Indian Corporate, International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30;2348:6651.
Vidani J, Plaha NG. Agripreneurship: A Reincarnation of Indian Agricultural Sector. JN Vidani & NG Plaha (2017), Agripreneurship: A reincarnation of Indian Agricultural Sector, Enhancing Economic Productivity and Competitiveness through Financial and Monetary Reforms. 2017 Oct 30;1.
Vidani JN, Singh PK. To study the effect of marketing on awareness and the use of contraceptive pills in the rural areas with special Reference to Ahmedabad District. Services in Emerging Markets. 2017:254-65.
Vidani JN, Solanki N. The study of fundamental concepts of management focusing on posdcorb analysis-Parle India Pvt. Ltd. EXCEL International Journal of Multidisciplinary Management Studies. 2015;5(12):45-56.
Vidani J, Chack PK, Rathod DN. Startup India: A challenging Way of Thrones. InJN Vidani, PK Chack & DN Rathod (2017), Startup India: A challenging Way of Thrones, Compendium of Research Papers of National Conference on Startup India: Boosting Entrepreneurship 2017 Feb 28 (Vol. 4, No. 1, pp. p111-118).
Vidani J, Meghrajani DI, Das S. Unleashing the Power of Influencer Marketing: A Study on Millennial Consumer Behaviour and its Key Antecedents. Vidani, JN, Meghrajani, I. and Das, S.(2023) JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY. 2023 May 15;25(6):99-117.
Vidani J, Jacob S. Mental Health Startup: Mood Café. JN Vidani, S. Jacob & M. Patel (2019), Mood Café: A Mental Health Startup, Economic Challenger-An International Journal, ISSN. 2019 Sep 30:0975-1351.
Bansal A, Pophalkar S, Vidani C. A Review of Ed-Tech Sector in India. Internafional Journal of Management Analyfics. 2023:63-84.
Chaudhary N, Patel V, Vidani CJ. A Review of Non-Technical Training Programmes Conducted by Corporate Trainers for IT Companies. Internafional Journal of Management Analyfics. 2023:85-110.
Patel V, Chaudhary N, Vidani CJ. A Study on Awareness of Various Non-Technical Training Programmes Conducted by Corporate Trainers for IT Companies in Ahmedabad. Internafional Journal of Management Analyfics. 2023:111-32.
Sharma S, Vidani CJ. To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Regression with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad. International Journal of Management Analytics (IJMA). 2023;1(2):213-34.
Sharma S, Vidani CJ. To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Regression with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad. International Journal of Management Analytics (IJMA). 2023;1(2):213-34.
Vidani JN, Das S, Meghrajani I, Singh G. Influencer Marketing and Gendered Consumer Behavior: An Analysis of Clothing Purchases across Different Fashion Categories.
Vidani J, Das S, Meghrajani I, Chaudasi C. Unveiling the Influencer Appeal: A Gender-Centric Exploration of Social Media Follower Motivations. Rabindra Bharati Journal of Philosophy. 2023:182-203.
Published
How to Cite
Issue
Section
Copyright (c) 2024 Rupareliya Dhruti P., Tajpara Harsh G., Jignesh Vidani
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
