To Study Gen-Z Perception About Cosmetic Beauty Ayurvedic Brands in Ahmedabad City

Abstract

The article deals with the effects of age on the perception of consum-ers towards Ayurvedic cosmetics in regard to price, brand reputation,packaging, safety, stability, and social media influence. This work uses a few ideas along with statistical analysis to determine whether or not there is an influence on consumer opinion towards Ayurvedic cosmetics based on age in comparison with non-Ayurvedic variants. According to the study, there does not exist any strong correlation between age or several customers’ perceptions. Instead, a product’s effectiveness, consciousness of the environment, and consciousness of health are viewed to be strongly influencing purchasing behaviour. The study supports a new approach to traditional age-based marketing segmentation and focuses on psychographic segmentation, such as sustainability and health. Also, the minor effect of social media advertising efforts on buying choices shows