A Study on the Effects of Ads on the Mental Health of children

Authors

  • Tej Patel MBA, L.J Institute of Management Studies
  • Kinal Chauhan MBA, L.J Institute of Management Studies
  • Jignesh Vidani Assistant Professor, LJ University

Keywords:

Advertisements, Children, Digital Era, Mental health, Marketing Strategy, TV.

Abstract

Advertisements have a huge impact on audiences. Children are exposed to the messages of advertisers via different media. In fact, everyone is bombarded by advertisements everywhere nowadays. This research is to investigate the impact of advertising on children’s mental health. The nature of advertising, especially in the digital era, raises concerns about its influence on the younger age group. This study uses a mixed-methods approach, combining surveys, journals, and research papers to understand the impact of advertisements on children’s mental health. Marketers advertise in such a way that children want to buy it. Children do not understand that it is a marketing strategy because advertisements are made in such a way that they attract them.

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Published

2024-04-24

How to Cite

Tej Patel, Kinal Chauhan, & Jignesh Vidani. (2024). A Study on the Effects of Ads on the Mental Health of children. Journal of Advanced Research in Quality Control & Management, 9(1), 18-39. Retrieved from https://adrjournalshouse.com/index.php/Journal-QualityControl-Mgt/article/view/1968