To Study the Consumer Perception on Purchase Behaviour Towards Reliance Trends in Rajkot City

Abstract

Reliance Trends is a major player in the Indian fashion retail market. It was founded in Mumbai in 2008 under the inspirational guidance of Mukesh Ambani. As a division of Reliance Retail, the business has made a name for itself in the industry by providing a wide range of reasonably priced fast fashion items for kids, women, and men. It has around 100 brands in its inventory, including well-known names like Reebok, Wrangler, and John Players. With its main office located in Mumbai, the retail behemoth plans to open 125 outlets totalling more than 15,000 square feet in India. These carefully planned spaces, created by foreign organizations, offer the affluent Indian customer a luxurious and opulent experience. Remarkably, the business is growing rapidly, not only extending its reach throughout the nation but also planning to open design centers in other markets. Reliance Trends continues to be in the lead as the market for western outfits and embroidered clothing continues to grow at a rate of 40% to 45%. The company is improving its sourcing and design skills to satisfy the demands of consumers who are conscious of fashion. Reliance Trends is essentially revealed as a strategic and dynamic operator, ready to make a lasting impression on the fashion retail scene in India and abroad.