Factors Influencing Consumer’s Decision and Satisfaction in Online Shopping in Pandemic Situation of Coimbatore City, India
Keywords:
Online, Supply, Buying , Factors, COVID-19Abstract
Online shopping has been growing for several years and the recent pandemic of COVID-19 has given it further impetus. An understanding of the consumer decision process and satisfaction helps one realise the process of buying by consumers. Consumer satisfaction is influenced by a number of factors. An understanding of these factors would provide the marketer a winning edge while taking care of consumer interest. This study was undertaken to learn about the factors that influence the consumer’s decision to use online shopping in pandemic situation in Coimbatore city. Descriptive study was done with random sampling technique.
The data was tabulated and simple chi square analysis was carried out. The study showed that there is significant relationship between various e commerce factors and satisfaction. The conclusion was that they want quality product, good services, easy availability of product and better performance by the product. The study is significant for seller and buyer to full fill the needs and wants of one another.
How to cite this article:
Renugadevi S, Sivasenbaganathan SSN. Factors Influencing Consumer’s Decision and Satisfaction in Online Shopping in Pandemic Situation of Coimbatore city, India. J Adv Res Oper Markt Mgmt 2021; 4(2): 12-14.
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