A Study on Consumer Perception towards Ecommerce during COVID-19 Pandemic with Special Reference to Coimbatore City
Keywords:
COVID-19, Consumer Perception, Coimbatore City, Online Shopping, PandemicAbstract
Consumer perception refers to the mental and emotional process and the observable perception of consumers during searching, purchasing and post-consumption of a product or service. Buyer perception has two aspects: the final purchase activity visible to any observer and the detailed or short decision process. This study was undertaken to access and evaluate various aspects of the consumer’s buying perception of customers during online shopping in COVID-19 period, to know about the factors that influences the consumer’s decision to use online shopping in pandemic situation in Coimbatore city, to know about the attributes that a significant relationship between a between promotional offer and preference. Majority of the respondents preferred discount. The studyshowedthenumber of customer buying from online has been increased. Product impression was found to be an important factor. There is a shift in consumer perception which will continue after COVID-19 phase. With the growth of e-commerce, new policies are required.
How to cite this article:
Renugadevi S, Athulya S. A Study on Consumer Perception towards Ecommerce during COVID-19 Pandemic with Special Reference to Coimbatore City. J Adv Res Oper Markt Mgmt 2021; 4(2): 15-24.
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