Aspects of Advertising - A Cross-Cultural Study
Keywords:
Advertisements, Impact, SocietyAbstract
This research paper tries to analyze and compare different Indian & U.S. based advertisements which have created an impact on the society or else have tried to enlighten the society for its betterment. It judges the advertisements on different parameters and their elements, so as to recognize the aspects and constraints of the society and the cultural differences existing between U.S.A. and India which make various advertisements with social appeals successful or unsuccessful.
How to cite this article: Mishra S, Jain TK. Aspects of Advertising - A Cross-Cultural Study. J Adv Res Oper Markt Mgmt 2018; 1(1): 5-7.
References
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2. Desmarais F. Issues in cross- cultural studies of advertising audio visual material. PRISM 2007; 4(3).
3. Ahmed N. Cross - Cultural Content Analysis of Advertising from the United States and India. 1996.
4. Alozie EC. Critical Analysis of Cultural Values Found in Nigeria Mass Media Advertisements. SMILE, Studies in Media and Information Literacy Education. 2003; 3(4)1-12.
5. Edward CM, Thomas G, Peter DP et al. The Boundaries of Business - The Impact Of Cultural Differences On The Effectiveness of Advertisements on the Internet: A Comparison Among The United States, China and Germany, 2009. ABR & TLC Conference Proceedings, Oahu, Hawaii, USA. 2009.
6. Keown CF, Laurence WJ, Richard W et al. Information Content of Advertising in the United States, Japan, South Korea and the People’s Republic of China. International Journal of Advertising 1992; 11: 257-267.
7. Singh Nitish, Analyzing Cultural Sensitivity of Websites: A Normative Framework.
8. Harwood J, Roy R. The Portrayal of Older Adults in Indian and U.S. Magazine Advertisements. The Howard Journal of Communications 1999; 10: 269-280.
Published
2018-12-12
How to Cite
Mishra, S., & Jain, T. K. (2018). Aspects of Advertising - A Cross-Cultural Study. Journal of Advanced Research in Operational and Marketing Management, 1(1), 5-7. Retrieved from https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/519
Issue
Section
Research Article
