Operational Management
Marketing Management
Internet Marketing and Advertising
Digital Marketing
Electronic Marketing and Retailing
Technology Marketing
Leisure and Tourism Marketing
Sport Management and Marketing
International Management
International Operational Management
International Marketing Management
Indian Culture and Business Management
Data Analysis Techniques and Strategies
Electronic Customer Relationship Management
Knowledge Management in Tourism and Hospitality
Advanced Operations Management
Integrated Supply Management
Information and Operations Management Education
Technology Transfer and Commercialization
Business Excellence
Product Development
Productivity and Quality Management
Enterprise Systems Integration and Interoperability
Data Mining, Modeling, and Management
Management Science and Applications
Engineering Management and Economics
Enterprise Network Management
Business Performance and Supply Chain Modelling
Business Forecasting and Marketing Intelligence
Supply Chain Management
Manufacturing Technology and Management
Operational Research
Mathematics in Operational Research
Modeling in Operations Management
Planning and Scheduling
Aviation Management and Logistics
Applied Management Science
Applied Decision Sciences
Mass Customization
Complexity in Leadership and Management
Innovation and Regional Development
Lean Enterprise Research
Experimental Design and Process Optimization
Hospitality and Event Management
Service and Computing Oriented Manufacturing
Services Operations and Informatics
Services Technology and Management
Services and Operations Management
Internet Manufacturing and Services
Logistics Systems and Management
Logistics Economics and Globalization
Shipping and Transport Logistics
Management and Network Economics
Built Environment and Asset Management
Automation and Logistics
Digital Enterprise Technology
Industrial and Systems Engineering
Information and Decision Sciences
Internet and Enterprise Management
Process Management and Benchmarking
Quality Engineering and Technology
Six Sigma and Competitive Advantage
Trilok Kumar Jain
Dean, International School of Business Management, Suresh Gyan Vihar University, Jaipur, Rajasthan, India.
Himanshu Mahobia
Research Scholar, International School of Business Management, Suresh Gyan Vihar University, Jaipur, Rajasthan, India.
Abstract
Whenever there is a thought in mind of the world’s leading brands, there is a thought of Pepsi, Coke, Nokia, Samsung etc. The question arises how these brands became brands in today’s world. Is it only the advertising capabilities of these companies which has made them become brands or are the events conducted by these companies are a result of their being branded? For understanding that we need to know that what is a brand and how a brand is formed.
How to cite this article: Jain TK, Mahobia H. Corporate Branding through People Brands. J Adv Res Oper Markt Mgmt 2018; 1(1): 32-31.
Jain, T. K., & Mahobia, H. (2018). Corporate Branding through People Brands. Journal of Advanced Research in Operational and Marketing Management, 1(1), 32-33. Retrieved from https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/522
