Online Social Comparison and Its Effect on Self Esteem and Mental Health.

Shruti Panchal; Shreya Sodha; Jignesh Vidani

Authors

Shruti Panchal MBA, L.J. Institute of management studies, L.J. University, Ahmedabad
Shreya Sodha MBA, L.J. Institute of management studies, L.J. University, Ahmedabad
Jignesh Vidani Assistant Professor, L.J. Institute of management studies, L.J. University, Ahmedabad

Keywords:

Social Comparison Orientation, Individual Well-Being, Social Support, Self-Esteem, Social Networking Sites

Abstract

This research shows the effects of the social comparison orientation on social networking sites on individuals well-being (Vidani, 2015). It also shows the mediation effect of understanding social support and self-esteem in the relationship between social comparison and individual well-being (Vidani and Solanki, 2015). And it shows a negative result of social comparison orientation on individual well-being (Vidani, 2015). In their relation between social comparison orientation and individual well-being, social support has no moderator effect and also ensures social support and self-esteem have a negative serial mediator effect (Vidani, 2015). Social comparison orientation on social networking sites shows negative emotion and declines social support, self-esteem, and individual well-being. Theoretical suggestions for research must be discussed in further detail (Solanki and Vidani, 2016).

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Online Social Comparison and Its Effect on Self Esteem and Mental Health.

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