To Study The Consumers Perception About Zero Plastic Packaging Adopted By Food Delivery Partners In Jamnagar & Bhavnagar District.

Abstract

This study examines how consumers in Gujarat, India's Jamnagar and Bhavnagar districts, perceive, feel, and intend to behave in relation to food delivery partners' adoption of zero plastic packaging. The food delivery ecosystem is facing growing pressure to switch to sustainable packaging options due to growing environmental concerns and changing regulatory environments. The purpose of this study is to ascertain how customers react to this change in these particular urban and semi-urban environments. Data is gathered from a representative sample of frequent food delivery customers in both districts using a survey-based methodology. Consumer knowledge of zero plastic initiatives, their readiness to accept possible compromises, their assessment of the packaging's functional performance (such as temperature retention, durability, and hygiene), and the impact of demographic characteristics and environmental consciousness on their perception are important research areas. It is anticipated that the results will highlight important factors that encourage and hinder the successful adoption of zero plastic packaging, offering useful information to local legislators, food delivery services, and packaging innovators. In the end, the study aims to close the gap between consumer acceptance and business sustainability initiatives, advancing a more thorough comprehension of market dynamics in India's developing environmentally conscious food delivery industry. In order to hasten the transition to genuinely sustainable last-mile logistics, the generated data will be essential for developing efficient marketing and policy strategies.