Analysis of Commercial Signage in Urban Environment: The Case of New Delhi, India

Abstract

The much-maligned hoarding is one of the most effective, cheapest, enduring and one of the most appealing methods of advertising and public information systems. The hoardings are now a part of the urban environment, but not an integral part of it. The hoardings in
the present scenario are seen as elements, which only disfigure the urban environment. The regulating agencies depart from the adverse effects the hoardings have on the architectural character and aesthetics of the city. The hoardings are seen as visual pollutants in the urban
environment created by commercial and consumer interests. The need for review committees to establish norms regulating outdoor advertising is certainly felt. An attempt should at least be made to make hoardings not just stucco elements but an integral part of our urbanization process. This paper analyses hoardings as a product of our urbanization process concerning the architectural character on the city as a whole and their effect on the built environment, the urban space, the people, and the main street. The paper also presents the case of the metropolitan city of New Delhi and attempts to understand the dynamics behind the location of commercial signages and analyze their effects in the urban environment.

How to cite this article: Kamal MA, Farooq S. Analysis of Commercial Signage in Urban Environment: The Case of New Delhi, India. J Adv Res Const Urban Arch 2020; 5(1&2): 1-7.