Survey on comparative study of Consumers preference towards Zomato and Swiggy among Gen-Z in Ahmedabad

Abstract

The shift towards online food ordering has transformed the food industry, offering convenience and ease to customers. Zomato and Swiggy, two prominent players in this domain, have revolutionized how people access and enjoy their meals. Zomato, founded in 2008, boasts a global presence, providing not just information on restaurants but also facilitating reservations and online orders. Swiggy, established in 2014, prioritizes efficiency and reliability, offering innovative services like Swiggy Go and Swiggy Genie. This paper delves into consumer behavior in the context of online food ordering, focusing on Gen-Z in Ahmedabad. Through a descriptive research design and Chi-square analysis, it explores the impact of factors like pricing, discounts, and promotional offers on ordering decisions. The findings reveal a significant association between age and preferences regarding Zomato's pricing and the frequency of ordering food online. However, age does not seem to influence decisions related to Swiggy's promotional offers. These insights underscore the nuanced interplay of demographic factors and consumer preferences in the online food delivery landscape. Understanding these dynamics is crucial for businesses to tailor their offerings effectively and cater to evolving consumer needs.