Survey on the Usage of E-Banking Facilities Among Generation Y and Generation Z in Ahmedabad
Keywords:
Digital Banking, Online Transactions, Internet Banking, Banking PreferencesAbstract
This study aims to investigate the usage patterns and preferences regarding electronic banking (e-banking) facilities among individuals belonging to Generation Y and Generation Z in the vibrant city of Ahmedabad, India. As the financial landscape undergoes rapid transformations due to technological advancements, understanding the distinct behaviors and requirements of these demographic groups becomes crucial for financial institutions and policymakers. The research employs a comprehensive survey methodology, gathering data through structured questionnaires administered to a diverse sample representative of both Generation Y and Generation Z residents in Ahmedabad. The survey covers various aspects, including the frequency of e-banking usage, preferred platforms, factors influencing adoption, and levels of satisfaction with existing e-banking services. The study aims to address key questions such as the extent of engagement with e-banking among Generation Y and Generation Z, any discernible differences in their preferences, and the factors influencing their decision-making processes. Statistical analyses, including hypothesis testing, will be utilized to derive meaningful insights from the collected data. The findings from this study are expected to contribute to the existing body of knowledge on consumer behavior in the context of digital financial services. Furthermore, the results will provide valuable information for financial institutions to tailor their services to the unique needs and expectations of Generation Y and Generation Z in Ahmedabad, fostering a more inclusive and customer-centric e-banking environment. The implications of the study extend beyond academic research, offering practical insights for policymakers and industry stakeholders seeking to enhance e-banking experiences to align with the evolving preferences of the youth in this dynamic metropolitan setting.
References
Niazi M, Ikram N, Bano M, Imtiaz S, Khan SU. Establishing trust in offshore software outsourcing relationships: an exploratory study using a systematic literature review. IET software. 2013 Oct;7(5):283-93.
Kholkina D. Customer Value for Places: A Case Study of Singapore Botanic Gardens.
Kim SY, Kim JU, Park SC. The effects of perceived value, website trust and hotel trust on online hotel booking intention. Sustainability. 2017 Dec 7;9(12):2262.
Daniels M, Wosicki C. Wedding planning and management: Consultancy for diverse clients. Routledge; 2020 Aug 10.
Prajapati S, L Rathod K. A Study of Factors Affecting Consumer Preference and Satisfaction for Shopping from the Organized Retail Stores over Unorganized Retail Stores in Selected Cities of Gujarat Region.
Gustafsson A, Johnson MD, Roos I. The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of marketing. 2005 Oct;69(4):210-8.
Kapoor R. The elite wedding planners' community: an ethnograhic exploration into an emerging occupational community (Doctoral dissertation, University of Warwick).
Bhatt V, Patel S, Vidani J. Start-Up India: A Rough Diamond to be Polished. InV. Bhatt, S. Patel & JN Vidani," START-UP INDIA: A ROUGH DIAMOND TO BE POLISHED", Compendium of Research papers of National Conference on Start-up Inida Boosting entrepreneurship 2017 Feb 28 (Vol. 1, No. 1, pp. p61-67).
Vidani J, Biharani S. Entrepreneurship: Career Opportunity Has No Gender Discrimination. InS. Biharani & JN Vidani (2018), Entrepreneurship: Career Opportunity Has No Gender Discrimination, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success 2018 Feb 28 (Vol. 5, No. 1, pp. p101-104).
Vidani J. A Survey on the Towards Satisfation Level of the Customer Shopping Mall's: An Analytical Study. S. Dhere, JN Vidani & HV Solanki (2016)," A SURVEY ON THE TOWARDS SATISFATION LEVEL OF THE CUSTOMER SHOPPING MALL'S: AN ANALYTICAL STUDY", International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30:2348-6651.
Vidani J. Green Marketing-A New Way of Marketing: A Review Approach. Mala, JN Vidani & HV Solanki (2016), Green Marketing-A new way of marketing: A review Approach, International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30:2348-6651.
Modi R, Harkani N, Radadiya G, Vidani JN. Startup India: Even Diamonds start as Coal. NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD. 2016;2(8):111-6.
Niyati B, Vidani JN. Next Generation Children: Smarter or Faster. NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD. 2016;2(7):110-4.
Odedra K, Rabadiya B, Vidani J. An Analysis Of Identifying The Business Opportunity In Agro-Chemical Sector-With Special Reference To African Country Uganda. InK. Odedra, B. Rabadiya & JN Vidani (2018), An Analysis Of Identifying The Business Opportunity In Agro-Chemical Sector-With Special Reference To African Country Uganda, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success, ISBN 2018 Feb 28 (Vol. 97).
Pathak KN, Vidani JN. A SURVEY ON THE AWARENESS SATISFACTION AS WELL ASTO KNOW THE LEVELoF OF THE ONLINE SHOPPING AMONG THE PEOPLE OF AHMADABAD CITY. Governance in E-commerce: Contemporary Issues & Challenges. 2016:261-75.
Pradhan U, Tshogay C, Vidani JN. Short Messages: Its Effect on Teenager's Literacy and Communication. NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD. 2016;2(7):115-20.
Rathod HS. Influencer Marketing: A New Marketing Communication Trend (Doctoral dissertation, Institute of Business Management).
Sachaniya C, Vora H, Vidani J. A Study on Identifying the Gap between Expected Service and Actual Service with Special Reference to Such Sagar Resort, Sasan. C. Sachaniya, H. Vora and JN Vidani (2019), A study on identifying the gap between expected service and actual service with special reference to such sagar resort Sasan, Business. Economy and environment: Corporate Perspective. 2019 Feb 28;1.
Singh, P. K., Vidani, J. N., & Nagoria, V. S. (2016, July-September). Waste Management: Inspire Today for A Better Tomorrow. Journal of Basic and Applied Engineering Research, 3(10), 921-926.
Hardik V S, Vidani J. A New Era of E-Vyapar in 21st Century: A Review Approach. HV Solanki & JN Vidani (2016), A New era of E-vyapar in 21st Century: A review Approach, International Journal of Multidisciplinary Education Research, ISSN. 2016:2277-788.
Solanki NK, Vidani J. The study of Legal Aspects of Trade in Ethiopia. NK Solanki & JN Vidani," The study of Legal Aspects of Trade in Ethiopia", Zenith international journal multidisciplinary research, ISSN. 2016:2231-5780.
Published
How to Cite
Issue
Section
Copyright (c) 2024 Journal of Advanced Research in Operational and Marketing Management
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
