The Evolution of Fashionable Products in online Retailing with the focus on Amazon and Flipkart

Authors

  • Aneri Ganatra MBA, L.J. Institute of Management Studies, LJ University
  • Prince Kalal MBA, L.J. Institute of Management Studies, LJ University
  • Jignesh Vidani MBA, L.J. Institute of Management Studies, LJ University

Keywords:

Product Differentiation, Retail Strategy

Abstract

This paper examines the dynamic development of fashion products in online shopping, with special focus on the giants Amazon and Flipkart Through a comprehensive secondary research perspective this study explores the changing fashion landscape of the digital marketplace, the trends embraced by these ecommerce platforms, . analyze consumer behavior and strategies The study aims to reveal key insights into the factors affecting the success and quality of apparel products in online shopping shedding light on the competitive strategies of Amazon and Flipkart manage the application Combining existing literature and market data, this study contributes to an in-depth understanding of the complex dynamics of volume

Published

2024-04-24

How to Cite

Aneri Ganatra, Prince Kalal, & Jignesh Vidani. (2024). The Evolution of Fashionable Products in online Retailing with the focus on Amazon and Flipkart. Journal of Advanced Research in Operational and Marketing Management, 7(1), 18-23. Retrieved from https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/1974